B2B Whiteboard Short Courses
Below is an overview of a sample of courses that can delivered faace-to-face, blended or distant mode. Exeucutive courses can be customised to meet the needs of corporations.
Doing Business in Australia
Course code: DBIA01, Course Type: Short Course – 3 days
This course introduces international business practitioners to doing business in an Australia and will overview the internal environmental factors such as political, economic, social, cultural and legal factors that make Australia an attractive location for investors and business operators. Australia is a strong economy, has a sophisticated and stable business and political environment, with a highly skilled and multilingual workforce. Australia’s legal system is mature and friendly to business, and its lawyers are known for their commercial approach and experience, much of which has been gained by working on some of the world’s largest transactions.in the China and Asia / Pacific Region.
Social Media Practice
Course code: b2bsmmp001, Course Type: Single Day Course (9am - 4pm)
Designed for practitioners working in creative or entrepreneurial fields, with this course you will go beyond merely establishing a social media presence into integrating social media as a working component of your professional practice. You will build knowledge, expertise, outcomes and strategies as you go with the option to push further into research and development outside of class.
Course code: b2bnsw002, Course Type: Single Day Course (9am – 4pm )
The course will provide you with an understanding of the role of negotiation in business marketing Your negotiation style will be profiled to better understand your negotiation style. You will be taught a two phase approach to negotiation which is Preparation and Bargaining. This course is ideal for purchasing managers, marketing and sales people who would like to sharpen their negotiation selling skills.
Consultative Selling Skills
Course code: b2bcssw003, Course Type: Single Day Course (9am – 4pm )
The course will provide you with the sales technique for consultative selling for complex high valued B2B sales. Your selling skills style will be profiled to better understand your selling style. You will be taught the steps involved in consultative selling process which focuses on understand the customers problem and collaborating to find a solution. This course is ideal for purchasing managers, marketing and sales people who would like to sharpen their consultative selling skills
B2B Marketing Practice
Introduction to Business Marketing
Course code: b2bmmp001, Course Type: Two Day Course (9am - 4pm)
The course will provide you with an understanding of B2B marketing using a value approach. The course will provide practitioners with skills in understanding, creating and deliver value in B2B markets. This course is ideal for purchasing managers, B2B marketing and sales people who would like to better understand B2B marketing practice.
Social Media Analytics
Course code: SMA01, Course Type: Single Day Course (9am - 4pm)
The course will provide you with an understanding of social media analytics. The course will provide practitioners with skills in analysing social media data streams from various social media platforms. It will demonstrate practical ways of using social media analytics to observe and understand customer conversations in message board online, social networks and blogs to get answers to questions about their key demographics. This course is ideal for marketing practitioners and sales people who would like to better understand social media analytics and its marketing application.
Course code: BE01, Course Type: Single Course 1 day (9am - 4pm)
English for Business Communication courses are designed to help you communicate effectively in any business situation, while also providing an excellent introduction to formal business study in Australia.
Australian Business Culture
Course code: ABC01, Course Type: Single Course 1 day (9am - 4pm)
This country-specific course gives a comprehensive description of Australian business culture which will help you to interact more effectively with your Australian clients and colleagues.
Business Consulting Practice
Course code: BCP01, Course Type: Single Course 1 day (9am - 4pm)
This course will show you how to be a successful business consultant, focusing on the key skills required to deliver outstanding performance to clients. Communication skills, presenting, report writing, meetings and negotiation skills are covered in this course, as well as leadership, creativity and emotional intelligence. At the end of this course you will have a thorough understanding of the role of business consultants and have the confidence and ability to succeed in this varied and exciting industry.
Export Marketing Practice
Course code: EMP01, Course Type: Single Course 5 day (9am - 4pm)
Market information, Asia/Pacific buying strategies, export networks and opportunities. Exporters expect a wide range of knowledge from you. But how do you keep your knowledge current and organise your own business to maximise their export business success? You need a plan!
At the five-day B2Bwhiteboard 'Export Marketing - Introduction' training course you can develop and implement that plan, while upgrading your knowledge. Through lectures, group and individual assignments, and field trips, you and other colleagues can increase your knowledge of market information, Asia/Pacific buying strategies and export networks and opportunities. You will each develop a practical Sector Export Marketing Plan to help you provide top support to your exporters.