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Modern propaganda – explained

Posted on May 17, 2013 by Nigel Bairstow No Comments »
Propaganda is a form of communication that is aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument. Propaganda is usually repeated and dispersed over a wide variety of … Continue reading →
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Neuromarketing & the Digital Age

Posted on May 2, 2013 by Nigel Bairstow Comments Off
This year we are excited to announce our new suite of programs in partnership with MGSM Executive Education and we would like to invite you to: Neuromarketing & the Digital Era This program aims to provide you with the knowledge … Continue reading →
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B2B Marketing: Twitter is Number 1

Posted on April 23, 2013 by Nigel Bairstow Comments Off
What is considered first place in the social platform for B2B marketing? Of those polled, 85% chose Twitter as the number one social platform. LinkedIn at 82% was second. YouTube and Facebook were at 77% and 71% in third and … Continue reading →
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Match code system

Posted on March 27, 2013 by Nigel Bairstow Comments Off
A match code system is an extraction of particular components from the name and address database. The actual number of characters used to create the match code has an effect on the ability to detect duplications and recognise existing records … Continue reading →
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Recency – Frequency – Monetary – Formula (RFM)

Posted on March 23, 2013 by Nigel Bairstow Comments Off
The recency, frequency Monetary formula is one of the most useful tools available for selecting top potential segments of mailing lists. The regency factor be 50%, Frequency 35% and Monetary 15%. The value of each of these factors varies according … Continue reading →
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Free premium offer

Posted on March 22, 2013 by Nigel Bairstow Comments Off
A free premium offer is very popular and effective. It is known as a free premium or a free gift offer. They almost invariably increase response and can be used n conjunction with any type of direct mail campaign. Frequently, … Continue reading →
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Support Cerebral Palsy Alliance and walk the Great Wall of China!

Posted on March 18, 2013 by Nigel Bairstow Comments Off
YOLO … You don’t need to be a Gen Y’er to appreciate this acronym, the message still rings true no matter your age. Now’s the time to act, now’s the time to become part of an adventure of a lifetime. … Continue reading →
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Internal Direct Mail List

Posted on March 17, 2013 by Nigel Bairstow Comments Off
We find in direct marketing that internal list are often overlooked. Existing records often need only to be slightly modified to create golden opportunities for an effective direct mail campaign. These sources include: 1. Sales records from your company, including … Continue reading →
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More competition – break Australia’s Supermarket Duopoly

Posted on February 28, 2013 by Nigel Bairstow Comments Off
More competition in the Australian supermarket sector is needed to break the current duopoly of Woolworths and Coles. The entry of Aldi and Costco’s has been a healthy development in the Australian supermarket sector over the last five years. However, … Continue reading →
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United Nations Guiding Principles on Business and Human Rights

Posted on February 24, 2013 by Nigel Bairstow Comments Off
On 16 June 2011, the United Nations Human Rights Council endorsed the Guiding Principles for the Implementation of the UN “Protect, Respect and Remedy” Framework. The UN Guiding Principles, provide an authoritative global standard for preventing and addressing the risk … Continue reading →
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